I have always loved Apple products. It has never been one aspect that drew me to the Mac world, rather a plethora of little things add up. Their design is sleek and beautiful. The ease of use and clear user designed software are killer. Even the feel of the items has always just been more solid and higher quality than other products. But there is one aspect of Apple I never knew about until recently, that actually makes me like them even more…the way they train their employees.
In his article, “What Apple Gets About Disciple Making” Craig Etheredge recalls an interaction with an Apple employee concerning her training experience and process. As I read the article it became apparent, another reason this company is so great is not just because of the time and energy they put into their product, but more importantly the time and energy they put into their people. This is a reality I believe the church can and must learn from. With so much of the church’s mission being accomplished by “volunteers” it becomes even more vital for training (aka discipleship) to take place strategically, intentionally, and relationally – three ways Apple is killing it at training.
Enjoy the article, and as always be with the Lord’s people on the Lord’s day.